Panado - Minutes Ago
The Panado “Minutes Ago” TVC campaign, a series of 10-second national TV spots strategically placed before daily news broadcasts. The concept leveraged news-style storytelling, using copy to frame pain as “breaking news” that quickly becomes outdated with Panado. Rolled out multiple campaign variants and led localisation across key South African languages to ensure cultural resonance.
- English Version
- Sepedi Version