Pick n Pay & BIC® Stationery - Let Your Ink Side Out

For the digital extension of the “Let Your Ink Side Out” campaign, BIC® partnered with Pick n Pay Asap! to drive engagement through a limited-edition product offering. Led the design of a co-branded, custom BIC® pen, with customers who purchased BIC® stationery via the Pick n Pay Asap! app entered into a draw to win the exclusive item. Developed supporting digital assets and campaign content to promote the initiative and incentivise participation.